CLEARPATH MARKETING
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  • Home
  • About Us
    • experience
    • best practices
    • what people are saying
  • Product Marketing
  • Demand Generation
  • Sales Enablement
  • Contact
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YOUR CART

best practices. yeah.

We get things done better, faster and more cost-effectively, with more certainty, and less risk,, than the other guys.

By applying agile methodology to product marketing, demand generation and sales enablement, with iterative cycles of improvement, cost and risk are minimized, and near and long term benefit are maximized.

Relentless and Iterative Optimization
Applying the 20/80 rule x 3 gets to a result that is 99.2% correct but only ​



A. Insight
Customer touch points across the customer life cycle - from traditional market research to sales demos to support cases, tickets and chats -  are gathered and leveraged to determine the key problems to solve, and the most compelling value proposition and messaging.

B. Focus
Buyer segments are then prioritized into most likely to buy and most profitable customers all the way to least likely and least profitable customers, by multiplying likelihood to close x average deal size x average sales cycle, all divided by cost per lead.

and how to most efficiently reach those buyers, at exactly the right moments.


C. Action
After enough successful sprints, we launch to accelerate the accumulated momentum. There's an unrelenting commit to collaborate, measure, and learn, returning to the backlogs and adding new feedback as we go.

​D. Results
When we have enough successful sprints, we launch to accelerate the accumulated momentum. Finally, we have unrelenting commit to collaborate, measure, learn, iterate and improve, returning to backlogs that were initially below the cutline, and adding new feedback as we receive it. 

E. Iterate
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